Many business websites are not fully optimised for mobile viewing and responsive web design or mobile friendly is the terms used to describe a website that is built with the focus of being viewed on mobile device such as phones and tablets. A responsive web design takes full advantage of bite size information and easy reading of your current website.
Why responsive web design?
Advances in is mobile technology has revolutionized the way we use the internet, social media, news and games are all available from the touch of a mobile screen, but the key question, is your website responsive to mobile devices?
Responsive web design has changed the way a website can be viewed on a variety of mobile devices at different screen-sizes. One of the great advantages of responsive web design is a better user experience.
An increasing amount of people view websites on mobile devices, a staggering 70% of website visits from data I have collected, came from a mobile device. Over half of all website traffic comes from portable devices such as tablets, phones and laptops. Are you taking advantage of your website traffic?
Improve your SEO
Google is still the most dominant search engine, even on mobile, and it also recommends websites to be responsive. Traditionally before the introduction of responsive web design, businesses would build two websites, one for desktop and one for mobile, this was time consuming and costly and had to be added on different domains/sub-domains.
The reason Google’s search engine likes responsive, is that you only have URL. Responsive web design can help reduce your bounce rate*. Have you tried viewing a non-responsive website on a mobile phone? It’s time consuming, pinching the screen to expand each page to find the content you require. This is one of the causes of high bounce rates.