Growing a business online is not as simple as most people think. Just having a website online is just not enough in today’s connected World. With the rise of social media and mobile technology not every business has adapted to communication on these platforms.
Websites have been around for many years and in recent times most have been transformed in to responsive versions, which means being able to view all the important information on a mobile screen size. Most businesses might not see this as an important transition, but when you have less than three seconds to make a connection with the customer, you need all that key information in a view-able, easy to read format.
This blog post is to help you reach a wider audience and connect with new people and customers. Using these three methods, you can help grow your business online. Below are three long term serving tips on promoting you business online.
Sounds quite simple, right? Chances are you already have a website, you spend a little money on it a few years ago and still think its relevant today. This is a common mistake. Like technology such as the telephone, it evolves, it grows and it takes on a new trend. An out of date website say’s nothing more than you are not interested in your online appearance. Websites go through trends much like fashion does. An old and tired design will put prospective customers off your services. A fresh look, bright captivating images and regular content will show customers you care how people view your business.
Your website should be responsive for all devices, such as a mobile phone or tablet. Most people will search for your service on the move which means you website needs to be ready to present your key information in a readable and view-able format. I have converted quite a few of these kind of websites to a responsive view, so get in touch if you need advice on converting your website.
Just as websites, blogging has been around for a long time, but now it is more vital than ever to have regular updates on your website or blog. Changes in search engines such as Google means it regularly checks for how fresh the content is on your website (This is related to the above). Not only do blog posts allow you to keep your customers up to date with what your business is doing, it is a great way to promote your services.
One thing that I find most if not all businesses doing, is, talking about themselves. Yes, promoting your services is a good way to acquire new customers, but what is more appealing, is that you as a business become a ambassador for your industry. Use me as an example, I working in web design and development, I promote my services, but I also talk about the industry, what’s hot in mobile apps, what the technology industry is doing and it is all view-able on my blog and social media pages.
Become the go to place for industry news!
3. Social Media
Still playing a big part in our everyday lives, Facebook and Twitter have become behemoths in communication. Two very different platforms but both with Billions of users. Using those kind of numbers these platforms collect valuable information about people, their interests, food they like, relationship status and so many more, that we don’t normally share in our everyday lives. But what makes these platforms great, is the ability to put your business in front of the right people.
You can use social media to promote your services, update you latest blog post and even advertise directly to potential customers. Using the information collected on people, you can advertise specifically to a local area, to a persons particular interest or even an age group, the possibilities are quite staggering.
Setting up your business on social media is a great way to show your customers you want to connect with them, answer questions, keep them updated with your business and acquire new potential customers. If you need training on social media, then get in touch.
These are three great ways to get your business online. There are many more great ways to promote your business online but these three are the most popular ways. If your business needs help getting promoted online, then get in touch, or call 07969 004553